IGNOU MBA Marketing Management Admission 2025-26: Fee, Eligibility & Syllabus
Jun 23, 2025
IGNOU MBA Marketing Management Admission 2025: IGNOU, under the School of Management Studies, provides an MBA in Marketing Management. The course is recognised by AICTE. The application portal for the MBAMM course has been open from 06 June 2025 and will be accessible till 15 July 2025. Interested candidates can fill out the application form by visiting on official portal of the University website by paying a one-time non-refundable application fee of INR 300. The MBA in Marketing Management course fee is INR 15,500 (I, II & IV Semesters) and INR 17,500 (III Semester).
IGNOU MBAMM Admission Latest Update
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Admission to IGNOU MBAMM has begun on 06 June 2025 for the academic session July 2025–2026. Students who are interested in the course can apply for admission through IGNOU's official website. Applications will be available until 15 July 2025.
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Applicants who have completed a Bachelor’s degree with at least 50% marks are eligible to apply for admission. A relaxation of 5% (45% marks) is given for reserved category students. IGNOU MBAMM duration is a minimum of 2 years, with an extent up to 4 years. The course syllabus covers a wide range of business and management topics that are according to present-day demands, including Business Environment, Marketing Management, Business Laws, etc.
IGNOU MBA Marketing Management Admission 2025 Important Points
| Particulars | Description |
| Course Name | MBA in Marketing Management |
| Official website | www.ignou.ac.in |
| IGNOU MBAMM admission start date | 06 June 2025 (for July session) |
| IGNOU MBAMM admission last date | 15 July 2025 (for July session) |
| IGNOU MBAMM application fee | INR 300 (non-refundable) |
| IGNOU MBAMM course fee | – INR 15,500 (For I, II & IV Semesters)
– INR 17,500 (For III Semester) Get Free ConsultationStill not got the information you are looking for? Get free consultation now from our experts. Get Free Consultation |
| IGNOU MBAMM eligibility | Bachelor’s degree of minimum 3 years with 50% marks from a recognised university |
| IGNOU MBAMM duration |
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| IGNOU MBAMM assessment criteria | Assignments, Term-End Examinations (TEE), and Project |
| IGNOU MBAMM medium of instruction | English |
IGNOU MBA Marketing Management Admission 2025
IGNOU has started the admission process for the MBAMM (MBA Marketing Management) course on 06 June 2025. Candidates can fill out the application form by visiting the official website of IGNOU (ignouadmission.samarth.edu.in) by paying the one-time application fee of INR 300. The duration for the course is 2 years, but it can extend up to a maximum of 4 years. The students can pursue the MBA in Marketing Management from IGNOU at a very affordable fee of INR 15,500 (I, II & IV Semesters) and INR 17,500 (III Semester). Interested candidates must fill out their application form before the last date of admission 15 July 2025. The minimum eligibility to enroll in the course is a Bachelor’s degree with at least 50% marks for the General category students (45% for reserved category students).
IGNOU MBA Marketing Management Application Form 2025
Candidates who wish to apply for the MBA in Marketing Management (MBAMM) course can fill out the application form online by going to the official portal of admission on the university website before 15 July 2025. The university opens the admission portal twice a year, and for the July session 2025-26, the application has been released on 06 June 2025. Before applying for admission, candidates must have the required documents such as a passport-size photo, a signature, a valid identification proof, academic documents, and a category certificate (if applicable). The total course fee is INR 15,500 (I, II & IV Semesters) and INR 17,500 (III Semester), and the application fee is INR 300, which students can pay through Debit/Credit Card or Net Banking.
IGNOU MBA Marketing Management Admission Eligibility Criteria
The minimum eligibility criteria to pursue MBAMM from IGNOU are listed below:
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Get Free Consultation- Graduate degree with a minimum of 50% marks for General category candidates.
- For Reserved category candidates, a graduate degree with 45% marks is required for admission.
IGNOU MBA Marketing Management Admission Process 2025
For the July 2025 academic year, Indira Gandhi National Open University's (IGNOU) MBAMM is accepting applications from 06 June 2025. Students who have completed an undergraduate degree from a recognised university may apply online on the university's official admission website before the closing date of admission, 15 July 2025. It is advised that students check the minimum eligibility requirements at the time of filling out the application form. To apply for the IGNOU MBAMM program, follow the steps given below:
| Steps to complete the MBAMM admission process | |
| Step 1 | Open the official admission portal of the university. |
| Step 2 | Register on the portal by providing mobile number, email ID, etc. |
| Step 3 | Fill out all the necessary information on the application form. |
| Step 4 | Upload the scanned copy of the signature, photo, and marksheet. |
| Step 5 | Pay the INR 300, a non-refundable application fee. |
| Step 6 | Check the form twice before submission. |
| Step 7 | Submit the filled form by clicking on the ‘Submit’ Button. |
| Step 8 | Save a copy of the application form for future record. |
IGNOU MBA Marketing Management Syllabus
The university provides the MBAMM program to inculcate the abilities needed for management and business careers in students. IGNOU MBAMM course syllabus comprises subjects with 4 and 8 credits. Students also have to complete a Project of 8 credits to complete the course. The semester-wise MBA Marketing Management syllabus is mentioned in the following table:
| Semester 1 | |
| Subjects | Credits |
| Business Environment | 4 |
| Accounting for Managers | 4 |
| Quantitative Analysis for Managerial Applications | 4 |
| Marketing Management | 4 |
| Business Communication | 4 |
| Semester 2 | |
| Information Systems for Managers | 4 |
| Management of Machines and Materials | 4 |
| Managerial Economics | 4 |
| Social Processes and Behavioural Issues | 4 |
| Strategic Management | 4 |
| Business Laws | 4 |
| Financial Management | 4 |
| Semester 3 | |
| Research Methodology for Management Decisions | 4 |
| International Business Management | 4 |
| Consumer Behaviour | 4 |
| Sales Management | 4 |
| Product and Brand Management | 4 |
| Marketing of Services | 4 |
| Project Report | 8 |
| Semester 4 | |
| Advanced Strategic Management | 4 |
| Enterpreneurship | 4 |
| Business Ethics and CSR | 4 |
| International Marketing | 4 |
| Marketing Research | 4 |
| Integrated Marketing Communication | 4 |
| Rural Marketing | 4 |
| Retail Management | 4 |
IGNOU MBA Marketing Management Fee Structure
IGNOU MBAMM fee is mentioned below for the academic session 2025-26.
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Get Free Consultation| Course | Fee |
| MBA in Marketing Management | – INR 15,500 (For I, II & IV Semester)
– INR 17,500 (For III Semester) |
*Note: Information is liable to change, depending on the academic year.
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Tabrez
I'm Mohd Tabrez, a SEO professional and writer with over 3 years of experience in the EdTech and education industry. I specialize in creating content that guides students with accurate information about admissions, entrance exams, scholarships, and course details—whether it’s for distance, regular, or online universities. Through my content and counseling support network, I've helped various students choose the right career path. With a strong background in SEO and digital marketing, I ensure that students get timely and trustworthy updates to make informed decisions about their education and future.
